ColorMax technology offers a new way to dye carpet fibers to ensure color uniformity throughout the entire floor. The SmartStrand carpet styles with ColorMax technology feature a tri-color yarn twist. This tri-color yarn twist created a well balanced and blended color. ColorMax from Mohawk Carpet creates a richer color saturation in every fiber by combining multiple yarns and dyeing methods. This technology adds an addition level of color and style to SmartStrand carpets. In addition, the ColorMax technology won the 2019 TISE Best of Innovation Award.
There are many gorgeous SmartStrand carpets to choose from with the innovative ColorMax technology. You can live stress free with the kid-friendly and pet-friendly SmartStrand carpets.
SmartStrand Carpet from Mohawk Carpet offers many great benefits for your home and family. SmartStrand Carpets go through extensive tests to see how well they stand up against foot traffic, pets, children, stains, and more. Here are just a few of the benefits of these carpets:
Benefits of SmartStrand Carpets
To learn more about SmartStrand carpets, please check out our blog explaining more of the science behind this carpet.
Summer is a fun time of the year because there are barbecues, pool parties, background sports games, and many more fun activities. However, there are some worries about bringing in mud from summer rain showers or spills from food from cookouts. You do not have to worry with these carpets from Mohawk. These carpets have built-in stain and soil resistance that will never wear or wash off. So you do not have to stress over any spills from food or drinks.
In addition, you do not have to worry about messes from pets because SmartStrand Forever Clean carpets feature Mohawk’s new all pet protection warranty. The built-in Nanoloc spill and soil shield provides easy cleanup and lifetime stain protection. The Forever Clean carpet repels liquid and has a 0% moisture absorption rate.
#1 – Purchase a carpet that is easy to care for and clean. Look for fibers that clean easily such as Anso Nylon, Stainmaster Pet Protect Nylon, and Smartstrand.
#2 – Stain resistance is a must have since pet accidents are inevitable, especially with puppies and kittens.
#3 – Unfortunately, pet odors are part of having a pet. The pet-friendly carpets from Shaw Carpet, Mohawk Carpet, Dixie Home, Tuftex Carpet, and Carpet Express’ Showcase Collection have pet odor elimination properties.
#4 – Pet foot traffic tests a carpet’s durability. Be sure to pick a carpet that will maintain its texture retention and appearance.
Do not be afraid to have carpet and pets in the same home. There are many wonderful carpets now made for homes with pets in mind. Shaw, Mohawk, Tuftex, Dixie Home, and Carpet Express’ Showcase Collection have some beautiful pet-friendly carpet options.
Recently Mohawk Industries released the 2016 Sustainability Report. In 2016, process improvements, equipment upgrades, and product re-engineering made a positive impact on Mohawk’s productivity by $140 million. Mohawk’s corporate responsibility and sustainability also had a big positive impact.
Here are some of the company’s progress:
The company recycled 7.1 billion pounds of waste.
Mohawk reduced its use of water by 277 million gallons since 2015.
Mohawk recycled 4 billion plastic bottles.
The company recycled 25 million pounds of tires into doormats.
Since 2010, the company has reduced its greenhouse gas intensity by 12.8%, its energy intensity by 1.9%, and its water intensity by 35%.
Mohawk continues to invent ways to decrease the environmental footprints of the company’s products and operations. Mohawk’s sustainability report details how the company uses an environmentally friendly approach to cooling water at the vinyl flooring plant in Belgium. The Glasgow, Virginia carpet tile plant is dealing with the global pollinator crisis. Also ceramic tile plants in Tennessee, Alabama, and Texas have a mobile material recycler that can process up to 30 tons of scrap material per hour.
Here are a few of Mohawk’s innovative sustainable solutions when manufacturing products:
SmartStrand carpets are made with renewably sourced polymers, which mean they require less energy to manufacture.
Mohawk is a large recycler of PET soda and water bottles in the United States, and billions of plastic bottles end up in Mohawk’s EverStrand carpets. The recycling of plastic bottles minimizes the need for fossil fuels and it helps reduce plastic in landfills.
Every year, Mohawk’s IVC vinyl manufacturing group reclaims up to 20,000 tons of PVC materials, which would have been taken to a landfill. Mohawk’s IVC group takes the PVC materials and transforms them into material for the backing of Moduleo luxury vinyl tile flooring.
Mohawk continues to strive to create products that contribute to healthy, productive, and inspirational homes and businesses. Carpet Express looks forward to what Mohawk will do in 2017!
Recently Mohawk tested their SmartStrand carpet for two weeks in a rhino enclosure at the Birmingham Zoo. For two weeks, Max the rhino lived in an enclosure with a carpet floor instead of dirt. Max’s enclosure was lined with two types of carpet. On one side of the enclosure was Mohawk’s SmartStrand Silk Forever Clean carpet, and only the other side was a soft nylon carpet.
After two weeks, a professional cleaning crew was brought in to clean the two types of carpet. When the cleaning was complete, Mohawk’s SmartStrand Silk Forever Clean carpet looked brand new, and the soft nylon carpet was still dirty and looked matted.
Here is a picture of the carpets after being cleaned:
Mohawk has created a new carpet collection called Natural Surroundings. The new collection is an enhanced silk yarn system that provides a lower luster finish to reduce tracking and footprints. The carpets in the collection are all SmartStrand Silk so customers will still get the soft feel.
Mohawk Flooring has been named a winner of the 2016 PRSA Silver Anvil Award of Excellence and the PRSA Bronze Anvil Award of Commendation. The company won these awards for its year-long SmartStrand Forever Clean Launch campaign, which was centered around the company’s 2015 sponsorship of the Tough Mudder obstacle race.
Click here to see our collection of Mohawk carpet.
Click here to see our collection of SmartStrand carpet.
Recently, Mohawk announced that it won the gold Stevie Award in the American Business Awards program for the SmartStrand Forever Clean campaign. The gold Stevie Award is one of three national honors that Mohawk flooring received in 2016 because of the company’s durability test along with the company’s partnership with the Tough Mudder challenge. The award was earned in the “New Product or Service Introduction of the Year.”
The new All Pet Protection and Warranty from Mohawk is a pet-friendly carpet protection system that covers all pets and all accidents. This new protection system and warranty is available on SmartStrand Forever Clean carpets. The built-in Nanoloc spill and soil shield provides easy cleanup and lifetime stain protection. SmartStrand Forever Clean carpet repels liquid and has a 0% moisture absorption rate.
The All Pet Protection and Warranty covers all pets such as bunnies, lizards, cats, dogs, birds, hamsters, ferrets, and many others. The unique fiber structure and Nanoloc shield make vacuuming dirt, fur, and pet dander easier.
Click here to learn more about SmartStrand Forever Clean carpet. Click here to see our collection of SmartStrand Forever Clean carpet.