Shaw Contract Group Opens Atlanta Showroom

shaw contractShaw Contract Group opened a new Atlanta Showroom at 1555 Peachtree Street. The building is located within the design district, and the space occupies 5,500 square feet of premium property. The new showroom is designed to inspire and inform the design professionals that are using the space.
Shaw Contract Group utilized the expertise of the interior design firm Perkins+Will to create the right customer experience for the brand. The showroom serves as a merchandising backdrop for products, a space to host informative presentations, and events for professionals, industry partners, and sales meetings. The building has an open-concept work area, which incorporates technology into the architecture. There are storage walls in the showroom that allow visitors to have a tactile experience with the products. Also, the exterior signage is integrated into the exterior patio that serves as a seating area during events.
The company designed the space based on the experience of awakening the senses. Each feature in the building is sculptural, interconnected, and thought-provoking. The staircase is modeled after a carpet loom and it creates a platform for viewing products. A fiber installation, called Sense of Sight, celebrates the vibrant colors that Shaw Contract Group is known for and it encourages designers to color outside the lines.
Businesses and organizations that impact the Atlanta economy will now have access to this creative space. These companies will have the opportunity to work with architects and designers in Atlanta to continue developing commercial interiors, which will attract employees, students, visitors, and customers.

Click here to see our selection of Shaw Contract Group products.

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How Flooring Can Make A Statement in Retail Spaces

retail 2In retail, the shopping experience for the customers is the main concern. Many retail stores have online access to products, so retailers need to make the physical shopping experience more engaging for customers than ever before. The store environment needs to surprise customers with engaging colors, designs, and textures.
The right flooring surface needs to be straight-forward to install, durable, and easy to maintain. After you have found flooring that will live in the store for a long time, you need to find something aesthetically pleasing with the rest of the design of the store. Retailer owners should also be looking for something versatile and practical with various design capabilities for their store. Having a floor that is flexible is an essential component from a design perspective in order to introduce zoning and guide end users around a retail space. A retail store should usually feature sweeping curves, rug effects, and borders.
Color and texture are also key components to consider when picking flooring. The right color and design can help maintain the appearance of the floor in a heavy traffic environment by hiding every day dirt and dust. If you have a larger store then you can be more creative with the flooring and how much of an impact it leaves. If your store is smaller, then try to pick a floor that would disguise everyday dirt but also have a light enough color that will make the store seem larger. In addition, large planks and large tile patterns are a great choice for large spaces.

We have many beautiful and unique commercial flooring, which will look great in retail stores. Always remember that a beautiful floor is an essential component and one of the most valuable commercial tools a retailer can invest in.

Click here to see our commercial carpet.
Click here to see our commercial vinyl.
Click here to see our commercial luxury vinyl tile.
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