SmartStrand has created the new SmartStrand Forever Clean to address consumers’ biggest issues with carpet, cleaning. SmartStrand Forever Clean has a proprietary system that promises greater clean-ability and it is specifically designed for the triexta fiber. SmartStrand Forever Clean was created because even though SmartStrand has always had built in protection, it did not always have the ease of cleaning that consumers desired. Therefore, the company created SmartStrand Forever Clean, which is said to be the easiest to clean carpet on the planet.
SmartStrand already has a permanent built-in stain and soil protection, and Forever Clean has a new layer called Nanoloc. The Nanoloc layer was designed specifically to make triexta easier to clean and maintain. Nanoloc will make the carpet three times easier to clean than other nylon and polyester carpet. The great part about Nanoloc is that the formula adheres to the fiber, but it allows flexibility so that the carpet will be soft to the touch. Basically, Nanoloc is an advanced spill-resistant shield made from nano-particles that seamlessly lock together, which prevents dirt and spills from settling into the carpet. SmartStrand Forever Clean releases soil at three times the rate of other carpets, and it shows a higher level of effectiveness with steam cleaning and from the standpoint of traffic. Forever Clean is not really about stain resistance, more so about the ease of removability of dirt.
To test the clean-ability of SmartStrand Forever Clean, Mohawk partnered with Tough Mudder to see how well the carpet stood up to being dirtied by more than 10,000 muddy contestants. Tough Mudder is a 10-12 mile obstacle course designed to test all-around strength, stamina, teamwork, and mental grit. As you can guess by the name, the contestants usually end up covered head to toe in mud from the different obstacles. Mohawk’s SmartStrand Forever Clean was placed at the end of the course for the finished contestants to walk on, and then it was cleaned. As you can see below, the carpet looks as if it was never covered in mud at all.
Here is a video to give you an idea of what a Tough Mudder race is like:
Click here to see our collection of SmartStrand Forever Clean carpet.
