Shaw Contract Group opened a new Atlanta Showroom at 1555 Peachtree Street. The building is located within the design district, and the space occupies 5,500 square feet of premium property. The new showroom is designed to inspire and inform the design professionals that are using the space.
Shaw Contract Group utilized the expertise of the interior design firm Perkins+Will to create the right customer experience for the brand. The showroom serves as a merchandising backdrop for products, a space to host informative presentations, and events for professionals, industry partners, and sales meetings. The building has an open-concept work area, which incorporates technology into the architecture. There are storage walls in the showroom that allow visitors to have a tactile experience with the products. Also, the exterior signage is integrated into the exterior patio that serves as a seating area during events.
The company designed the space based on the experience of awakening the senses. Each feature in the building is sculptural, interconnected, and thought-provoking. The staircase is modeled after a carpet loom and it creates a platform for viewing products. A fiber installation, called Sense of Sight, celebrates the vibrant colors that Shaw Contract Group is known for and it encourages designers to color outside the lines.
Businesses and organizations that impact the Atlanta economy will now have access to this creative space. These companies will have the opportunity to work with architects and designers in Atlanta to continue developing commercial interiors, which will attract employees, students, visitors, and customers.
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