St. Jude and Shaw Carpet
Shaw Industries recently received the St. Jude Children’s Research Hospital 2017 Proprietary Campaign of the Year award. The award from St. Jude recognizes a corporate partner who has implemented a successful proprietary campaign in addition to their primary means of support for the hospital. Shaw’s efforts around the cushion padding and carpet collections are some of the proprietary campaigns that inspired the hospital’s selection for the award.
St. Jude Children’s Research Hospital focuses on its mission: finding cures and saving children. Most of the funding for St. Jude comes from individual contributions, so St. Jude has the freedom to focus on what matters most – saving children.
The Beginning of The Sponsorship
In 2012, Shaw Carpet started as a single sponsorship of the St. Jude Dream Home Giveaway, which has grown into a multi-channel partnership that reaches virtually every aspect of Shaw’s business. Here are some of the elements that Shaw’s partnership with St. Jude consists of:
- Carpet padding from Shaw Industries that began with two styles and now has seven styles that benefit St. Jude.
- Shaw is a gold level sponsor of the St. Jude Memphis Marathon Weekend where Shaw associates come together to fund-raise and run.
- Shaw Carpet is a silver level sponsor of the St. Jude Walk/Run to End Childhood Cancer where Shaw retailers and associates across the country participate in the 62-city run/walk and fund-raise.
Shaw has donated over $6.4 million to St. Jude. The 2017 Proprietary Campaign of the Year Award is an embodiment of Shaw’s commitment to servant leadership and its corporate vision of creating a better future for customers and the communities it serves.
Also, Carpet Express carries the Shaw carpet padding.